LuLaRoe Business Opportunity FAQ

Frequently Asked Question for Starting LuLaRoe

By: Kate Crump

Contact me personally for more questions via my Facebook page LuLaRoe Kate Crump
You can also contact me via my LuLaRoe Kate Crump Facebook Group

I wrote this blog post as a way to help others find answers to questions before joining LuLaRoe. I personally asked most of these questions myself, and wanted to share my experience with all of you! I hope these help! If you haven’t joined yet, make sure to check out my blog post What YOU Need to Know Before Joining LuLaRoe.


Q: What makes LuLaRoe different than any other MLM?
A: One of the biggest things that sets us apart is that we don’t have a catalog. When you purchase your inventory, you purchase styles, sizes and quantities. LuLaRoe will send you various prints in the sizes and styles you’ve ordered. This means that the competition for customers is extremely low because every consultant has completely different inventory. You don’t need to worry about losing a customer to another consultant because the next time you get new inventory, that customer will right on your page looking through your goodies because they’ll be completely different every time.

Q: How much do I make from each sale?
A: You’ll make anywhere from 100%-110% on each sale, depending on which items you’re selling. For example, you buy an item for $10 and sell it for $22. Not all items have the same percentage mark up but they’re all around the same percentage. The least you’ll make is 100% which is more than any other MLM I have ever found.

Q: What does it cost to become a LuLaRoe Consultant?
A: There are multiple start up packages to choose from! The cheapest onboarding package is $4,925. Feel free to see other initial order packages and costs in my post LuLaRoe Start Up Cost.

Q: What is included in the initial package?
A: There are three initial packages that you can choose from. The most popular is the first package, which comes with 284 items, including the following styles: Cassie, Julia, Classic T, Irma, Lindsay, Carly, Randy, and Sarah. Check out my blog post my post LuLaRoe Start Up Cost for more details.

Q: Is LuLaRoe collaborating with Disney?
A: YES!!! LuLaRoe officially announced on May 18th, 2017 that they have committed with Disney for a two year collaboration to sell a Disney line of LuLaRoe clothing! SO EXCITING! If you are wanting to sell LuLaRoe, this is the time to join! If you are just excited to buy some SUPER comfortable Disney clothes, then SHOP AWAY!

Q: What ways can I pay for my initial investment?
A: Most consultants choose to use a 0% interest rate credit card to pay for their initial investment. You can use as many credit cards as you like to pay for your initial order. Some pay with debit card or ACH (checking account). You can use up to three checking accounts. You can also get a business loan to pay for your investment.

Q: Is there a consignment program?
A: There used to be, but there is not anymore

Q: How long can you stay in the queue?
A: If they call you after your queue time is up and you’re not ready, or don’t have the money yet, then you can have them call you back whenever you’d like. You can request for them to call you back in a few months, weeks or even days.

Q: What if I sign up and decide it’s not for me? Can I get my money back?
A: If you decide to pause or terminate your LuLaRoe membership, you can either sell off your inventory to other consultants (and trust me, they will be begging to go through your inventory to buy for wholesale!) or you can sell your inventory back to LuLaRoe. There will be a 10% restocking fee to send it back to them, so you’d want to sell as much as you can to other consultants first. You could also do a blow out sale on your website/Facebook page to get your money back for your inventory.

Q: What are different ways that I can sell my inventory?
A: Most people sell online in a Facebook group created specifically for your business. A lot of sales are starting to happen on periscope too. A lot of consultants like to do home pop-up’s (home parties). You can customize your business to what you want.

Q: How will not picking my own prints help my business?
A: This is another cool thing about LuLaRoe! If you were to pick all of your own prints, then you’d only be catering to people who like what you like. By allowing LuLaRoe to send you various prints, you’re catering to everyone. You might get a print that you think is awful, but one of your customers will love it. Trust me, everything sells.

Q: What if I get prints that are taking a while to sell?
A: Every couple weeks, local consultants get together and bring those types of items (or items they have duplicates in) and we swap inventory. This will allow you to get a batch of new inventory, without having to pay more money for it. You can also sell items at wholesale to other consultants.

Q: Can I create a website for my business and sell there?
A: You are more than welcome to create a blog to share your LuLaRoe experiences (see my LuLaRoe Kate Crump homepage); however, you are not allowed sell or promote product directly from your blog. It is also not allowed to sell anywhere there is a checkout/shopping cart, including ebay or amazon.

Q: How do taxes work? Do they send you a 1099? How much do you have to put aside, do they take taxes out of your check?
A: They send you a 1099 if you earn over $600 in commissions from them. Commissions are earned if you have a team or at least someone under you. If you don’t get a 1099 then you file your own taxes and report it all yourself. They don’t take income taxes out of our commission checks or customer purchases. They do withold the sales tax and pay that to your state for you though. I set about 10-15% of my profit aside for income tax, and I pay quarterly.

Q: How often do you get paid for my customer’s purchases?
A: When a customer pays his/her order, they pay through the LuLaRoe porta/site. When LuLaRoe collect the funds, they take out a small credit card processing fee and the sales tax. They pay your sales tax to your state and then direct deposit the remaining balance to your checking account. It usually takes about 2-3 days for the funds to process and be issued to your checking account.

Q: Will I be paid per transaction or per day?
A: LuLaRoe will direct deposit the sums from each day into your account. So it will be one deposit per day, not one deposit per transaction.

Q: If I have a downline/team, how often am I paid my commission check?
A: If you build a team, you get a commission check once a month around the 20th of the following month. For example, for June’s commissions, you get paid around July 20th. They mail the checks out from California on the 15th of every month. It usually takes about 3-5 days to receive.

Q: Am I required or pressured to build a team?
A: You are not required or pressured to build a team. You can just sell the clothing if you want. And you can start building a team as early as you want. There is no waiting period to start building.

Q: Is there a waiting list to join LuLaRoe?
A: For now, there is. The waiting list is about 2-3 weeks long. This wait will allow you to get totally ready to start selling as soon as you’re officially signed up.

Q: Why is there a waiting list?
A: There didn’t used to be one, but at the beginning of 2015, more consultants signed up than they had anticipated, or were ready for. This created a back up in signing up because they didn’t have enough inventory for everyone. They should eventually be caught up completely to where there won’t be a waiting list.

Q: What can I do during the waiting period?
A: The “waiting period” is referred to as the “queue”. While you are in queue, I will coach you and help you with all you need to do. Some things include setting up your Facebook group, advertising that you are a new consultants, purchasing your racks, hangers, backdrop, business cards, bins, label machine, labels, and getting your LLC set up. There is seriously so much to do, that the 8 week wait is a blessing!

Q: When do I pay for the initial investment?
A: You won’t pay for your first order until you are at the top of the queue. So you won’t have to pay for anything during the 2-3 weeks while in queue. This will also give you time to get your finances in line so you are ready to pay when it’s your turn to sign up.

Q: When you order new inventory, how long does it take to receive?
A: I’m in Utah, so it takes about 4 days to get my order. Most of the time, LuLaRoe ships same day, and then I’ll get it within 3-4 days. It’s great. Those on the east coast take about a week to receive.

Q: Is there a purchasing minimum in order to stay active?
A: The Policies and Procedures states that you need to order at least once every six months to stay active; however, LuLaroe has never terminated an account for not ordering this minimum. In order to check out, while ordering, the minimum is 30 items per order. You can’t just order one or two things, it has to be a minimum of 30 items. You CAN order one single Amelia Dress and then 29 Leggings if you want, but the order TOTAL has to be 30.

Q: What is the wholesale cost on each item?
A: Most of the items are about 50%-60% off. They’re not all the same, but on average, it’s about 55% off.

Q: How do you keep track of sales, with who purchased what?
A: I use an online program called Shop The Roe. When a customer claims an item from my facebook albums, they click a link attached to that item and fill out a form. By doing so, this creates a “cart” for them within Shop the Roe, so I can see everything in their order, all in one place.

Q: In regards to shipping…do you have a “deal” with the post office for pick up or do you have to bring everything to the post office to drop off everyday?
A: You can schedule the USPS to pick up all your packages everyday, so you never need to go drop them off. My mailman comes at 10:30 everyday so sometimes when people pay after that, I’ll go drop it off so it ships same day. If it’s later though, I’ll just wait till he comes again the next day.

Q: Do you get discounted shipping?
A: I use as my shipping platform. They offer a discounted shipping rate since since I ship so much. I can give you more information once you get you’re in queue.

Q: Do you have to do online pop-ups/parties every week or can you leave your stuff up all week and then just add new inventory when you get?
A: This is the cool thing about LuLaRoe, you can do whatever you want! You don’t even have to do online pop ups if you don’t want to. I feel they’re important because they help me to gain new clientele. You’d be surprised how helpful they are. Some people do them more often than I do. In addition, I’ve noticed that I sell much more when I take my inventory down once a week because it creates a sense of urgency for your customers to get it while it’s there. And then If you have inventory that you’ve had for a while, when you take your inventory down and put it up often, they can’t remember what you’ve had for a while, but if your inventory is always up, they start to memorize your inventory and know what’s been there for a while, especially because of the post date. They can see what date you posted it and how old it is. People want the newest prints and so by posting once a week, I’ve been able to sell a bunch of old stuff because people don’t know what’s old and what’s new. There are multiple ways to post and sell, and you can figure out what works best for you.

Q: For pictures, are there certain procedures you have to follow or can you do how you want?
A: You can take the pictures of your inventory however you want. They suggest they look professional and neat, which will only help your business look professional. Do not take your pictures on carpet or a blanket. Take your pictures on a mannequin or hanging up with a backdrop in good lighting. You are representing LuLaRoe through your pictures.

Q: Do you get a check or do they do a direct deposit?
A: You’ll get a check for your team commissions and direct deposit for customer sales.

Q: What are your checks based on?
A: Checks are based on team sales. When your first level team sells product through the LuLaRoe point of sale system “Bless”, LuLaRoe pays you 5% of the wholesale cost of their sales. The compensation changes depending on what rank your team members are, and what rank you are. Let me know if you want more information on the compensation plan!

Q: When looking for a sponsor in LuLaRoe, what are some things to keep in mind? 
A: You want your sponsor to be available to you, someone who will give you the resources to be successful and someone who is upbeat who will be your biggest cheerleader!!  We have team webinars and trainings monthly to keep everyone up on ideas and strategies to be successful. Our Facebook team group is also incredibly helpful to get ideas and help from other successful consultants on our team.

Q: In addition to my initial investment, what kind of extra supplies are required? 
A: You’ll need to get racks, hangers, size tags, poly mailers, label maker, labels, merchandise bags, business cards, post it notes, bins for leggings, Re-tagger etc. I spent about an extra $600 on these extra items.

Q: Are there monthly fees to be a consultant?
A: No, there are no monthly fees!

Q: Do you have to sell a specific amount each month?
A: Yes. To stay active, you need to sell at least one item per month.

Q: Are there trainings that will help me be successful?
A: YES! I do a weekly training for my team on my team Facebook group, via Facebook Live. I also have monthly in-home trainings where you can meet other consultants on your team and gain new ideas from others. There are also training webinars every week that are put on by LuLaRoe. LuLaRoe also holds trainings all over the country so they can come to YOU and provide you with excellent training, in addition to the annual convention, held every July.

Q: Is there a certain price that I have to sell the clothing for?
A: When you sell the clothing online, there is a MAP (Minimum Advertised Price) that you are required to sell it at. If it is marked below MAP, then you are risking your membership as a LuLaRoe Fashion Consultant. When you sell the clothing at a home party, they give you a range of prices so you can sell the clothing for lower than MAP.

Q: Am I allowed to do sales online, since there is a MAP requirement?
A: Yes, you can sell the clothing online for a discount, but you can’t advertise the discounted prices. You need to advertise “Sale on _.  Message me for sale price!”

Q: When you get new inventory and there’s something you want for yourself, do you just keep it or do you buy it from yourself?
A: You can just keep it.  My CPA actually said we can use that as a tax write off, as a marketing expense. You’ll basically place an order for it in your back office (Bless) and mark it down to $0 so that you have a receipt for it.

Q: How many hours a week do you put into LLR?
A: I put about 40-50 hours into my sales a week.  The amount you work will really determine how much you will sell. The more time you put into your business, the more successful you will be. At first, when you’re working to get your business going, it’s going to take a lot of time and work. Once you get the hang of things, it might not require as much time. But it all just depends on how much you want to make/sell.

Q: How much should I set aside for income tax?
A: I’ve estimated that I may need to pay 10-15% so that’s what I set aside to pay quarterly. For example, $10-15 is what I set aside for every $100 earned (profit). You may not owe much at the end of the year, if anything, depending on your write offs and your actual income. It is definitely smart to save and set aside money for taxes, just in case! Please see a tax professional and/or financial advisor for advice regarding taxes.

Q: What do you like best/worst about LLR?
A: I love the culture of LuLaRoe. They are all about giving and serving others. They always say the more you give the more you’ll see your business thrive. They’re incredibly positive and motivating. I love that since we all sell diff items, there isn’t much of any competition. We are all helping eachother, even if we aren’t on the same team. We are…. a sisterhood. It’s amazing, and you won’t find this anywhere else, because in any other MLM, everyone is competing for customers. Here, we share customers and help each other to be successful. It’s amazing.
On the flip-side, LuLaRoe is growing incredibly fast, so when you need to call them, you may have a long hold time (sometimes none at all). When you email them, they may take about a week to get back to you. Other than that, I don’t have issues with weird prints because everything eventually sells.  I sometimes get an item and am like, who the heck is gonna buy this… and then someone does.

Q: With all these people signing up to sell LuLaRoe, do you think it will soon become over-saturated?
A: Until you see everyone, everywhere you go wearing LuLaRoe, you don’t need to worry about saturation. Because LuLaRoe is still so new, I rarely see anyone wearing it, and quite often when I tell people what I do, they have never even heard of it! So it still has a long ways to go. Women will always be buying clothing!

Q: There are already a few consultants in my area who sell. How will this affect my business?
A: This is GREAT news!  With more consultants nearby, the better you’ll do. You can swap inventory with these other consultants (to spice up your selection) and do multi-consultant sales together.  Remember, everyone has totally different inventory, so you don’t need to worry about competition and losing customers to other consultants.

Q: Are leggings included in LuLaRoe’s initial order?
A: One Size leggings are included in the second and third packages. If you purchase the first package, you can order leggings separately, online, after you have finished your onboarding phone call. If you do order the second or third packages, and also want Tall/Curvy leggings, you can purchase them online after you’ve finished your call.

Q: If I get in the Queue and decide that I don’t want to do it anymore, can I still back out?
A: Yes, you can. You can tell them you aren’t interested anymore when they call you, or just ignore the phone call.

Q: Can I sign people up to be on my team while I am still in queue?
A: No.

Q: Can I use “LuLaRoe” (or any form of it) in my business name?
A: The name “LuLaRoe” can only be used by LuLaRoe LLC. LuLaRoe, in any form, may not be used in any Consultant business names. They ask that you refer to their Policies and Procedures for how to name your LuLaRoe business.

Q: Can I change my Sponsor?
A: Your Sponsor is the person who helped you start your journey with LuLaRoe. LuLaRoe is a strong community based company and as such they do not allow any Sponsor changes, if you are an active consultant. You are more than welcome to work with others who are in your Upline (Trainers, Coaches, and Mentors) since they are a part of your T.E.A.M. If you are an inactive consultant for 6 consecutive months (meaning, you do not purchase or sell any inventory), then you can submit a request to change your sponsor.

Q: Can I sign up with a friend/partner?
A: Unfortunately, LuLaRoe no longer allows partnerships. If you wish to sign up, you are welcome to join with your spouse, but not with a friend/family member. However, if you sign up under an LLC, and both names are listed on the LLC, then LuLaRoe will allow it.

Q: How do I care for my LuLaRoe apparel?
A: You’ll want to wash your LuLaRoe inside out, on cold & hang dry. Always make sure to read the tags on each item before washing. Some delicate pieces require dry cleaning.

Q: How often do new LuLaRoe styles and products come out?
A: LuLaRoe is always keeping up with the newest fashions and designing new styles! They usually come out with about 8-10 new products every year.

Q: Does LuLaRoe have a catalog?
A: Because each retailer/consultant has different inventory, there isn’t a catalog of all the prints that are available; however, you can view their style catalog.

Q: What if I get an item in my inventory that is damaged?
A: LuLaRoe stands behind their product and will reimburse you for any damaged item that they send you. You’ll use their online porta-site to submit a picture of the damaged item, and within 4 weeks you’ll receive a credit to your LuLaRoe account for the same cost that you purchased the item from them.

Q: If I go inactive, do I need to purchase the start up package again and pay another $5,000?
A: You don’t. If you go inactive, you just need to place another order of 30 items to reactivate.

Q: When I do home parties, am I required or encouraged to give any presentation?
A: No way! The way we do our parties is an open-house style. Guests will come and go, as it is convenient for them. In your initial order, LuLaRoe will provide you with tools such as sign templates, fliers, bags and training documents on how to host a successful home party.


Again, feel free to Contact me personally for more questions via my Facebook page LuLaRoe Kate Crump, or via my Facebook group LuLaRoe Kate Crump.